Home Products Group was founded in Colombia during 2009, with the purpose of supporting multinational companies in their entry into the main Latin American markets. By being conscious of the costs, the adversities, and the risks intrinsic to the business development in new regions, our company executes the first steps needed to the internationalization, expansion and the opening of new markets.
At Home Products Group we are in charge of carrying out, with the support of our clients, market studies and analysis, structuring of the strategy and business model, evaluation of internationalization alternatives, logistics strategy and commercial execution. We work with companies that serve the high-end segments and the industrial sector, with little business experience in Latin America.
The business world is experiencing permanent change, which is why we work to help our clients evolve and grow in it. We act with transparency and commitment, generating trust in our work by fulfilling our tasks. We maintain innovation as the focus of all our activities, we value creativity, passion and the continuous desire to learn and improve in everything we do.